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Best Practices with CTV metrics

Thomas Spilker, Senior Director, Client Success at Simulmedia talks about OTT metrics and shares best practices to help you make sense of the numbers and transform complex data int…

CTV metrics series

The main metrics for Connected TV (CTV) advertising. Jaime Singson, Senior Director of Product Marketing at Simulmedia, talks about Connected TV's key metrics, including CPM, CPA,…

TV+ Overview

Discover how our advanced tools optimize TV advertising, helps build efficient media plans to maximize reach. Know how to create strategic target audiences and generate cost-effect…

Latest Videos

Webinar "Balance Branding Performance TV"

Marc Siegel about Branfdormance

How TV+ Media Reports answers your hardest competitive TV questions

Elevate your TV ad campaigns with TV+® Media Reports. Get insights to outperform rivals, find unique reach in niche programs, and assess network reach and frequency for your target…

Overview of TV+'s planning and insights tool

Discover the future of TV advertising with Simulmedia's TV+Ⓡ Planning Insights, your key to unlocking competitor insights swiftly, bolstering negotiations with actionable data, and…

3 Questions: Cross-channel TV campaign tactics

Steve Paule, Chief Product & Technology Officer at Simulmedia, advocates for a detailed-oriented approach to media planning that goes beyond age and gender demographics. At Simulme…

3 Questions: How Beyond Meat wins with TV audiences

Beyond Meat's CMO, Akerho Oghoghomeh, credits Simulmedia for amplifying their humor-infused campaign, achieving standout success with a strategic TV spot during Monday Night Footba…

3 Questions: Linear and streaming TV campaign strategies

Dave Morgan, Founder of Simulmedia, shares insights on how we are redefining TV advertising by combining the immediacy of digital with the scale of linear TV. Our data-driven platf…

Videos and Playlists