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TV advertising glossary

A

ACR (Automatic Content Recognition)Addressable TV AdvertisingAdvanced AudiencesAdvanced TVAmazon Prime VideoApple TV+Audience Deficiency Unit (ADU)AVOD (Advertising-Supported Video on Demand)

B

Brandformance

C

Converged TVCPCV (Cost per completed view)CPM (Cost Per Thousand)CPRP (Cost Per Reach Point)CPV (Cost Per View)CTV (Connected TV)

D

Data-driven LinearDisney+DSP (Demand-Side Platform)

F

FAST (Free Ad-Supported Streaming TV)

G

GRP (Gross Rating Point)

H

Halo EffectHulu

I

Impression

M

MaxMedia BuyingMedia PlanningMVPD (Multichannel Video Programming Distributor)

N

Netflix

O

OTT (Over The Top)

P

Paramount+Peacock TVPluto TVProgrammatic AdvertisingProspecting

R

RatingReachRemnant AdvertisingRetargetingRoku

S

Scatter MarketShareSmart TVSSP (Supply-Side Platform)Streaming ServiceStreaming TV AdvertisementSVOD (Subscription Video on Demand)

T

TubiTV AttributionTV Everywhere (TVE)TVOD (Transactional Video on Demand)

U

Upfront

V

vMVPD (Virtual Multichannel Video Programming Distributor)VOD (Video on Demand)

Y

YouTube TV