Boost campaign effectiveness with Simulmedia's free VAMOS® TV audit
TV is often a marketing department’s largest expenditure. But too many marketers don’t have the tools to properly evaluate their TV campaigns’ effectiveness.
Simulmedia's VAMOS® can help.
Leverage the massive VAMOS® viewership graph to provide actionable insights into the state of your linear TV, CTV, or cross-channel campaign – and see what’s working and what’s not.
Compare metrics such as reach, unique reach, cost-per-reach, and frequency against competitors' campaigns! Use those insights to inform your next campaign or optimize an in-flight campaign. We personalize each TV audit, and it’s yours to keep, no matter what.
Learn more about the insights you might get from the TV audit.
What's in my Free Audit?
Score your campaign
Each VAMOS® TV audit offers three scores to see how your TV campaign is faring. We’ll help you drill into the TV Audit’s in-depth analysis to recommend ways to improve scores.
Know what your strategic audience is watching
Get audience insights into your strategic audience's TV viewership patterns:
- Time spent on ad-supported experiences.
- Time spent on linear vs. ad-supported streaming.
- Cost vs. reach balance across specific networks and apps.
Compare your strategic audience reach vs. competitors
TV planners and buyers can gain valuable insights on your strategic audience on linear TV versus the competition:
- See how much opportunity exists to reach audiences neither player has reached.
- Benchmark your relative cost-per-reach to competitors' cost-per-reach.
See where you’re winning the share-of-voice wars
TV planners and buyers receive competitive coverage insights into how much their existing campaigns hit each DMA in the US for a given month.
Receive competitive DMA coverage insights on your existing campaign:
- See where your campaign exposure is low and compare it to competitors'.
- Receive insights to adjust media plans to target DMAs with weaker share-of-voice to improve incremental reach on your target audience and keep your brand top-of-mind in competitive DMAs.
Learn more about what insights you might get from the VAMOS® TV audit.
Trusted by 100+ Top Brands
Simulmedia provides the broadest and most cost-effective reach to drive the best outcomes through targeted campaigns across linear, CTV and gaming for all types of brands.
