FAQ About SkyBeam: Your Self Serve Advertising Platform for TV
Q: Is SkyBeam suitable for me if I’ve never advertised on TV before?
A:
Absolutely. SkyBeam is designed to be user-friendly and accessible, even for those new to TV advertising. You can start with a small budget to test the waters and gain hands-on experience. Create a few campaigns to familiarize yourself with the platform and understand how TV ads work for your brand. The intuitive interface and guided process make it easy to learn while you launch.
Q: Does SkyBeam’s self-serve ad solution work like other digital platforms, such as Google or Meta?
A:
Yes and no. If you’ve used platforms like Google Ads or Meta for advertising, you’ll find similarities, such as targeting capabilities and performance metrics. However, SkyBeam is specifically designed for TV advertising, which has its own unique dynamics. For instance, TV ads engage a more focused, lean-back audience and offer unparalleled brand impact. We recommend starting with a small budget to test campaigns and explore the distinct benefits of TV advertising firsthand.
Q: Should I replace other types of advertising with TV ads?
A:
Not at all. TV advertising is a complementary tool that enhances your overall marketing strategy. Adding TV ads to your existing campaigns allows you to reach broader audiences, increase brand visibility, and create a halo effect that amplifies your other advertising efforts. It’s not about replacement—it’s about integration. Combining TV ads with digital platforms like search or social media ensures a comprehensive, omnichannel strategy that works across multiple touch points.