Take Your Ads to New Heights with Skybeam
Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.
Attribute your mobile app installs to your linear TV ad spend.
Incorporate custom segments based on viewership behavior to target and activate audiencess across both data-driven linear and streaming TV without duplication.
Understand the awareness lift delivered by your linear TV campaign and how your creative/messaging is resonating in-market.
Access privacy-compliant data matching for targeting across linear and Connected TV using Experian’s third-party Safe Haven.
Assess the impact of your TV ad spend on in-store foot traffic and in-store purchases.
Leverage your existing usage of Google Analytics to gain intelligence on how TV drives site activity.
Utilize Auto Content Recognition (ACR) Data to understand audience viewing behaviors to build campaigns that align with the way that your audience watches TV.
Tap into deep healthcare insights to execute targeted TV campaigns focused on patient engagement and compliance.
Measure campaigns across linear and Connected TV as well as attribution for site visits, sales, subscriptions, downloads and other key business performance metrics.
Access linear TV ad occurrence data.
Understand the linear TV viewership behavior of your mobile users and the impact of your TV ad spend on app activity.
Unlock data sets for audience targeting across linear and Connected TV, including your first-party, third-party or syndicated data.
Activate privacy-safe patient and caregiver audiences with M3 MI’s consent-based healthcare data. Precisely target and optimize TV campaigns across streaming platforms.
Utilize survey-based consumer behavior data for audience target creation integrated into the TV currency.
Access linear TV demographic data and behavioral insights for targeting and measurement.
Leverage real-world healthcare data analytics to precisely target patient audiences and optimize TV campaign performance across linear and streaming channels.
Utilize AI-driven analytics to create tailored condition-based patient segments, enhancing precision and impact in pharma marketing campaigns.
Utilize household-level data to create proprietary first-party and third-party audience segments.
Utilize TruAudience segments to reach demographic, behavioral, and interest-based TV viewers across over 80M U.S. households across linear and Connected TV.
Access the ADvantage XP platform to measure the effectiveness of linear and CTV advertising with real-time insights into reach and frequency, unduplicated reach and performance outcomes.
Optimize pharma TV advertising with integrated healthcare data, ensuring accurate patient audience targeting and maximized campaign effectiveness.