Latest Blog Posts & News

Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the sw…

Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today

Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms.

This transformation isn’t just about efficiency. It’s about making every impression smarter, more accountable, and more aligned with business outcomes.

AI isn’t coming to TV media planning - it’s already here.

Explore how the 2025 TV upfronts are embracing digital, from CTV and programmatic ad buying to virtual events and data-first ad strategies

TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently.

TV fragmentation offers precise, personalized marketing through data-driven targeting, privacy-safe clean rooms, and agile, cross-platform optimization.

Audience-based buying, cross-platform guarantees, first-party data, and outcome KPIs are redefining how TV ads are planned, bought, and measured in 2025

In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement.

Cross-platform planning is essential in the Upfronts. It reduces duplication, controls frequency, expands reach, and ensures campaigns drive real outcomes.