First-touch gives credit to the first interaction; last-touch credits the final one. Both help optimize TV ads but suit different stages of the customer journey.

First Touch vs Last Touch Attribution. Models Explained

Interactive CTV ads boost engagement with clickable elements, QR codes, and gamification, turning passive TV viewing into measurable, data-driven ad experiences.

QR code on TV commercials. How Interactive CTV Ads Boost Conversions

Geotargeting in CTV ads tailors campaigns to local audiences, boosting relevance and engagement. It improves efficiency, local promotions, and measurable impact.

Geotargeting 2025. What Is It? How Does It Work?

Balancing brand and performance marketing is key. Brand builds trust, while performance drives results. Brandformance TV combines both for lasting impact.

Performance Marketing vs Brand Marketing. Difference Explained

TV spot buying includes Upfront (early, premium slots), Scatter (flexible, real-time buys), and Remnant (low-cost last-minute deals). Strategy is key!

The Right Way to Buy TV Spots. A Guide to Upfront, Scatter, and Remnant Buying

TV ads drive the sales funnel: Linear TV boosts broad awareness, while CTV enables targeting, retargeting, and click-to-action for conversions.

What is a Sales Funnel? How To Build One in 2025

TV remains a key part of pharma’s omnichannel strategy, enhancing reach, targeting, and engagement across linear and CTV. See why it matters in 2025.

TV in Pharma Marketing: The Missing Piece in Omnichannel Strategy

Peacock TV reached 36M subscribers in January 2025, a 29% year-over-year growth. It offers ad-supported and ad-free plans, with 77.7% of users opting for ads.

How To Get Rid Of Ads On Peacock TV in 2025

Master media planning with a step-by-step guide, key strategies, and data-driven insights to optimize TV ad campaigns across linear, streaming, and digital.

Media Planning 101 Guide 

National TV is thriving, with brands spending millions on prime-time ads. Discover why it remains a top advertising choice despite digital competition.

From Upfronts to Prime Time: The Truth About National TV’s Staying Power

Netflix leads streaming with 282.7M subscribers, expanding ad options with targeted placements, data-driven insights, and new tech for advertisers in 2025

Netflix Advertising 2025. Guide for Marketers

Paramount’s Nielsen deal boosts data-driven ads, but advertisers need deeper insights. Real-time optimization & cross-platform targeting are key to success.

Paramount’s New Nielsen Deal. The Big Data Push and the Future of Multi-Platform Advertising

YouTube TV leads with 8M subscribers and 209+ channels, while Hulu + Live TV offers flexible pricing. Both are key ad platforms; Simulmedia TV+ ensures reach.

YouTube TV vs Hulu + Live TV. Pros and Cons 

Broadcast advertising uses TV and radio to reach mass audiences, but managing costs, targeting, and FCC regulations requires precise strategies

What is Broadcast Advertising? Challenges and Trends

Effective TV ads combine precise targeting, audience insights, and impactful content. Align strategies with clear goals for maximum campaign success

7 Tips on How to Reach Your Target Audience

ikTok’s blackout highlights the need for diversified strategies. Combine social media with CTV for resilience, precision, and enhanced audience reach.

The TikTok Ban Wake-Up Call: Why Diversifying Your Marketing Budget Is Essential

Explore 2025's CTV trends: ad spend growth, data-driven marketing, AI innovations, and the Brandformance TV approach shaping the future

The world of endless media options. The top trends that help brands succeed on TV in 2025

Pharma advertising evolves with CTV and data-driven precision, blending compliance, tailored strategies, and cross-platform reach for maximum impact.

Brandformance TV Approach for Pharma Marketing

Learn how the Hulu + Live TV and Fubo merger reshapes streaming, creating opportunities and challenges for advertisers in a consolidated market.

Disney's Hulu + Live TV and Fubo Consolidation. Why Advertisers Need Partners to Reach the Right Audiences

Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the hiring of Jonathan Steuer as Chief Scientist.

Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Science Officer

Discover 2024’s streaming trends! From Disney+ to Peacock, see how platforms vie for dominance and adapt to shifting audience shares.

Top 10 Streaming Services in 2024


Discover the cost of national TV advertising in 2024, from pricing factors to strategies for maximizing your budget and audience reach.

The Cost of Advertising on National TV in 2024. From Prime-Time to Tailored Budgets

Learn the costs of TV ad production and discover tips to reduce expenses, making TV ads accessible for businesses of all sizes.

TV Ad Production Costs: A Guide for Businesses of All Sizes

Discover why linear TV remains a must-have for advertisers. Explore its role, benefits, and how it drives growth across industries.

All About Linear TV: The Backbone of Effective Campaigns

Explore 2024 CTV trends: streaming dominates TV usage, ad-supported models grow, reality TV thrives, and cross-platform ad strategies evolve

Back to Reality. Key 2024 CTV Viewership Trends and Insights

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising 

Pharma Ads Meet Tech. Overview of the Healthcare Marketing and Advertisement Software Ecosystem

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising.

From Fragmentation to Frequency Capping: Navigating CTV’s Biggest Challenges

SkyBeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone.

Simulmedia introduces Skybeam: A New Era in Streaming Advertising 

Discover how to advertise on TV effectively, reach your target audience, and drive real results!

How to Advertise on TV: A Practical Guide for Brands

Explore CTV's evolution: from OTT’s start to today’s AI-driven, interactive ads—a timeline of tech shaping the future of targeted TV advertising.

Rewriting TV Advertising: A Historical Overview of the CTV Industry

Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools

A Rise of Alternative Currencies Era: Paramount's Break with Nielsen and What It Means for the Industry

Discover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.

Video Privacy Protection Act. Good Omens caused unexpected challenges

Discover how streaming innovations in CTV can elevate your advertising strategy with smarter targeting, better engagement, and enhanced performance

Streaming Innovation is No Longer Optional. CTV’s Guarantee of Survival

Marketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.

The Pitfalls of Performance Obsession in Connected TV Advertising

Discover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies.

The Dark Side of CTV: How to Protect Your Budget from CTV Fraud

Discover how adding TV to your omnichannel marketing strategy can boost engagement, conversions, and brand loyalty.

What is Omnichannel Marketing? The Bold Move You Need to Make TV Work for You

Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market

Dave Morgan Returns as Simulmedia CEO

Discover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.

CTV's Best-Kept Secret. What is A Data Clean Room

FDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.

Understanding the New FDA Rules for Prescription Drug Ads: What You Need to Know

Explore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns.

Streaming Predictions: The Future of Connected TV

Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement.

Best Practices with OTT Metrics. Tips from Pro 

Discover the pros and cons of key CTV metrics like CPM, CPA, ROAS, and more to optimize your advertising strategy effectively.

Top 7 CTV Metrics: Their Pros and Cons

"Discover how Connected TV transformed the advertising game, from linear TV battles for prime time to the rise of CTV's personalized, data-driven strategies."

CTV History: The Evolution of TV Advertising and Its Game-Changing Impact

Simulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streaming TV

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data

2024 Holiday Season Forecast: Cutting-Edge TV Ad Strategies, AI Power, and Pro Tips

Simulmedia's new solution combines PurpleLab® data with TV+® to deliver precise, cost-efficient TV campaigns for pharma marketers

Simulmedia debuts cross-channel offering to help pharma marketers achieve maximum reach and efficiency

Discover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ROI.

Mastering CPM: How Audience Demographics and Ad Placement Influence TV Advertising Costs

Unlock the potential of remnant inventory with expert insights for cost-effective TV advertising strategies.

Expert Guide to Remnant Inventory and TV Advertising Strategies

How to navigate the interconnected realms of streaming and linear TV advertising

Linear TV vs Connected TV. Understanding Key Differences

As the paradigm of TV evolves, so must the storied upfront

The Upfront Is Dead, Long Live the Upfront

Order Manager for Publishers Guide

Discover the top advantages of TV advertising in 2024, from wide reach to enhanced trust and engagement.

What Are the Advantages of TV Advertising in 2024

Choosing Between Upfront and Scatter TV Advertising: A Guide"

Scatter vs Upfront TV: Which One Should You Choose Next Season?

Learn how scatter TV advertising works and why it’s a flexible, data-driven option for your marketing strategy

How Scatter TV Works: Your Quick Scatter Market Guide 

Exploring TV Advertising's Relevance in Today's Digital World

Why Advertise on TV? Beyond the Hype: TV Advertising's Enduring Effectiveness in a Digital World

Guide for pharma marketers

How TV+ Media Reports answers your hardest competitive TV questions

Overview of TV+'s planning and insights tool

Dive into the latest insights from the ANA conference at Simulmedia, covering the future of programmatic TV, client/agency partnerships, and the booming world of gaming. Discover how industry leaders are reshaping the media landscape!

The Next Big Thing in TV and Gaming: More Insights from the ANA Conference

Explore key insights from the ANA conference at Simulmedia, covering the transformation of upfronts, the importance of programmatic transparency, and the future of digital TV. Discover actionable takeaways from industry leaders.

The Future of Media Unveiled: Highlights from the ANA Conference at Simulmedia

Guide to Instant TV Competitive Intelligence 

Discover how Upfronts 2024 are reshaping the media landscape. From tech giants entering the fray to evolving advertising strategies, our latest blog dives into the seismic shifts and bold changes that redefine how media is bought and sold. Read now to stay ahead in the dynamic world of media advertising! 🌟 #MediaTrends #Upfronts2024

The Bold Changes of Upfronts 2024 that are Redefining Media


Explore the transformative landscape of media and advertising with Dave Morgan, CEO of Simulmedia, in the latest "Legends & Leadership" series. In this compelling episode, Morgan discusses the shift from content-centric to distribution-driven models, critiques the dominance of digital advertising giants, and explores the innovations in CTV advertising.

Dave Morgan of Simulmedia Confronts Advertising Challenges in an Engaging Video Conversation

How Beyond Meat spiced up their cross-channel campaigns with TV+

TV+ Planning Insights: Market Insights

TV+ Planning Insights: Media Reports

3 Questions: How Beyond Meat wins with TV audiences 

3 Questions: Cross-channel TV campaign tactics

3 Questions: Linear and streaming TV campaign strategies

Explore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lower costs and improve performance, setting a new standard in programmatic optimization. Dive into our blog for actionable insights and real-world applications.

Transparent Programmatic Campaign Optimization

Explore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and collaboration.

Unveiling Resilience: Lessons from Ukraine's Tech Frontier

Adam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the upcoming year.

Simulmedia's SVP of Sales Focuses on Driving the Ad Sales Team to Success

Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him to learn more about his career and vision for the sales team as they navigate the many marketplace challenges and opportunities in the TV and CTV advertising landscape.

New President of Sales Shares Career Insights and Opportunities for Sales Team

Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company founder and CEO Dave Morgan is changing his title to Executive Chairman, focusing on market development, product vision, strategy and partnerships. COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team.

Simulmedia Establishes Partnership at Top of C-Suite

Discover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditional TV ad buying in this informative blog post

Unlock the Power of Smarter TV Ad Buying: The Benefits You Need to Know

Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since our last dive into the millennial TV viewership stats, and, you guessed it, things have shifted. Brace yourself as we lay out the latest stats and strategies, giving you the insider scoop for your advertising ventures in 2024.

Reaching Millennials on TV: Navigating Trends and Strategies for 2024

Traditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measuring the true impact of these campaigns on crucial metrics is challenging. Marketers struggle to understand how TV ads influence actions like website visits amid a complex marketing landscape with multiple competing channels. The rise of CTV adds further complexity. While Simulmedia offers "Incremental Lift Studies for CTV," this blog focuses on challenges unique to traditional linear TV advertising. Simulmedia's Incremental Lift Studies for Linear TV provide clarity by disentangling the web of advertising influences.

Measure the true impact of TV with incremental lift measurement

At Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation.

We don't like the confusion here. We especially don't like being confused with less-than-premium inventory and non-transparency. We will vigorously defend our brand and trademarks and, in the spirit and practice of full transparency, are sharing here publicly the letter that we sent to OpenX counsel requesting that the company Cease and Desist from infringing on our TV+ trademark.

Simulmedia's Stand Against Trademark Infringement in the TV Advertising Space

An integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexities of crafting an effective Connected TV (CTV) strategy, showcasing its pivotal role within the overarching omnichannel approach. Understanding the essential nature of an omnichannel strategy, tailored to ensure a consistent brand experience across diverse channels, is crucial for engaging today's multifaceted consumer.

Strategic Integration: CTV Marketing Strategy in the Omnichannel Landscape

A well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly with overarching goals. It helps you focus on what’s important. In this comprehensive guide, we'll delve into the core components of building a streaming strategy that not only captures attention but drives meaningful results. From defining goals to outmaneuvering competitors, we'll unravel the secrets to a robust streaming strategy.


Building a Solid Streaming Strategy: A Quick Guide

For advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring a CTV strategy accordingly. Let's embark on a journey through the layers of CTV campaigns, exploring how marketers strategically navigate the upper and lower funnels to achieve optimal results.

Unveiling the Spectrum: Navigating Through Different Types of CTV Campaigns

Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy for Connected TV (CTV), shedding light on the importance of precision and adaptability in the ever-evolving landscape.

Crafting a Winning CTV Strategy: A Comprehensive Guide

Ever wonder how advertisers figure out if their streaming ads are hitting the mark? It's all about the numbers – and we're here to break down the jargon. In this blog, we're diving into the essential ABCs of streaming metrics and measurement methodologies for Connected TV (CTV) measurement.

Understanding CTV: Your Go-To Glossary for Streaming Metrics and Methodologies

We're going to take you on a journey through the TV viewership patterns of households with school-aged kids and unveil the secrets of crafting successful family marketing campaigns. We'll provide insights to help you fine-tune your family marketing campaign strategy and achieve remarkable results.

Unlocking the Secrets of Family Marketing Campaigns for Spring Holidays

Unleash Success with Simulmedia's Linear TV Services eBook

The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising

Crack the Code: Advertisers' Blueprint for CTV Inventory Triumph

As spring break planning kicks into high gear, advertisers want to ensure their message reaches the right audience at the right time. TV advertising provides the reach and impact they need to capture the attention of college students who are not only dreaming of beach vacations but also looking for the perfect gear, outfits, and refreshments to make their spring break memorable.

Unveiling Spring Break TV Advertising Secrets: Targeting College Student Viewership

In order to help brand marketers, retailers, and other holiday-period advertisers stay top-of-mind with audiences and execute strategic, rather than reactive, end-of-the-year TV campaigns, we’ve created this guide to ensure you can make the most of your ad budgets. 

TV Advertising Unwrapped: Your eBook to A Successful 2023 Holiday Season 

Whether you're a seasoned marketer well-versed in Black Friday campaigns or just beginning to explore this high-stakes marketing arena, our data-driven tips will ensure you stay ahead of the curve and make the most of this pivotal shopping extravaganza.


Black Friday Marketing: Our Tips For A Successful Campaign

An Unfiltered Look at Ad Transparency—Salon Series

As the holiday season approaches, savvy advertisers are gearing up to navigate a dynamic and competitive landscape. We explore key trends, tactics, and insights that will empower advertisers to meet and exceed their seasonal goals.

Holiday Marketing Strategies: How Advertisers Can Get Ahead in 2023

TV Advertising Unwrapped: Your Guide To A Successful 2023 Holiday Season

How San Francisco Bay Ferry Targeted Their Niche Audience Using TV+ 

CTV Ad Targeting 101: An Advertiser’s Guide to Getting Started 

Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges

It’s important to understand the basics behind FAST channels before you buy CTV inventory. We dive into what exactly FAST channels are and how they work.

Navigating Subscription Fatigue: The Rise of FAST Channels in CTV Advertising

Discover the advantages of OTT advertising and understand why it holds significant prominence in the digital advertising landscape.

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