What is TVOD (Transactional Video on Demand)?

Transactional Video on Demand (TVOD) is a streaming model where consumers pay a one-time fee to rent or purchase individual pieces of content, rather than paying for a subscription.

Types of TVOD

• Electronic Sell-Through (EST)

Single payment for permanent access to content (digital purchase).

• Download to Rent (DTR)

Single payment for temporary access, typically 24-48 hours.

• Pay-Per-View (PPV)

• One-time payment to watch live or pre-scheduled events, such as sports or concerts.

Examples of TVOD Platforms

• Amazon Prime Video Store (rentals/purchases)
• Apple iTunes
• Google Play Movies & TV
• Vudu
• Sky Box Office