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What is tvod (transactional video on demand)?

What is TVOD (Transactional Video on Demand)?

Transactional Video on Demand (TVOD) is a streaming model where consumers pay a one-time fee to rent or purchase individual pieces of content, rather than paying for a subscription.

Types of TVOD

  • Electronic Sell-Through (EST): Single payment for permanent access to content (digital purchase).
  • Download to Rent (DTR): Single payment for temporary access, typically 24-48 hours.
  • Pay-Per-View (PPV): One-time payment to watch live or pre-scheduled events, such as sports or concerts.

Examples of TVOD Platforms

  • Amazon Prime Video Store (rentals/purchases)
  • Apple iTunes
  • Google Play Movies & TV
  • Vudu
  • Sky Box Office

Best Use Cases for TVOD

  • New theatrical releases - Movies available on TVOD before SVOD
  • Premium live events - UFC, boxing, concerts
  • Niche or exclusive content - Special documentaries, limited releases
  • Content windowing - Early access before wider distribution

TVOD and Advertising

While TVOD content is typically ad-free, it often works alongside other VOD models. Publishers use TVOD to gate premium content behind paywalls while offering basic content through AVOD or SVOD models. CTV advertising platforms help advertisers reach engaged audiences across these ad-supported VOD services.

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