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3 Questions: How Beyond Meat wins with TV audiences

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Beyond Meat's CMO, Akerho Oghoghomeh, credits Simulmedia for amplifying their humor-infused campaign, achieving standout success with a strategic TV spot during Monday Night Football. Leveraging Simulmedia's data-driven tools, Beyond Meat saw lower CPMs and higher reach, proving that a nimble, data-guided approach can significantly over-deliver on campaign goals.