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Best Practices with CTV metrics

Thomas Spilker, Senior Director, Client Success at Simulmedia talks about OTT metrics and shares best practices to help you make sense of the numbers and transform complex data int…

CTV metrics series

The main metrics for Connected TV (CTV) advertising. Jaime Singson, Senior Director of Product Marketing at Simulmedia, talks about Connected TV's key metrics, including CPM, CPA,…

TV+ Overview

Discover how our advanced tools optimize TV advertising, helps build efficient media plans to maximize reach. Know how to create strategic target audiences and generate cost-effect…

Latest Videos

TV+ Planning Insights: Media Reports

Unlock the full potential of your TV advertising campaigns with TV+ Media Reports. Dive into detailed analysis tailored for TV, empowering you to gauge your efficiency against comp…

TV+ Planning Insights: Market Insights

Discover the power of TV+ Market Insights! Dive deep into past TV campaigns' reach performance, compare against competitors, and uncover invaluable insights to elevate your TV adve…

An Unfiltered Look at Ad Transparency—Salon Series

In our latest Simulmedia Salon Series, we discussed how transparency has become an issue in the media landscape. Hear what our panelists had to say about this pressing challenge in…

Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges

Simulmedia's Founder and CEO, Dave Morgan, speaks about two big issues plaguing the advertising industry: a lack of transparency in the connected TV (CTV) landscape and the challen…

From Linear to Digital: A Look into the Evolving TV Ecosystem

In this webinar, Simulmedia's CEO, Dave Morgan, spoke with DPG Media Advertising about the challenges and opportunities advertisers can expect as the TV ecosystem transitions from …

TV's Power to Perform For Your Brand and Business

Are you a performance marketer struggling with efficient scale? Are you frustrated by the increasing costs and disappointing results of digital media? TV advertising can be the sol…

Videos and Playlists