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CTV metrics series

Playlist — 7 videos

CPM Cost per Thousand Impressions in connected TV

CPM Cost per Thousand Impressions in connected TV

What is CPM (Cost per Thousand Impressions) in connected TV?

CPA Cost Per Action in connected TV

CPA Cost Per Action in connected TV

What is CPA (cost per action) in connected TV?

Unique Reach in connected TV

Unique Reach in connected TV

What is unique reach in connected TV?

CPR (Cost per Unique Reach) in connected TV

CPR (Cost per Unique Reach) in connected TV

What is CPR (Cost per unique reach) in connected TV.

ROAS (Return on Ad Spend) in connected TV

ROAS (Return on Ad Spend) in connected TV

What is ROAS (Return on Ad Spend) in connected TV?

Conversion Rate in connected TV

Conversion Rate in connected TV

What is Conversion Rate in connected TV?

Frequency in connected TV

Frequency in connected TV

What is frequency in connected TV?