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CPR (Cost per Unique Reach) in connected TV

Find out about the pros and cons of using CPR (Cost Per [unique] Reach) as a metric.

Other videos in CTV metrics series

What is CPM (Cost per Thousand Impressions) in connected TV?

What is CPA (cost per action) in connected TV?

What is unique reach in connected TV?

What is CPR (Cost per unique reach) in connected TV.

What is ROAS (Return on Ad Spend) in connected TV?

What is Conversion Rate in connected TV?

What is frequency in connected TV?