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Best Practices with CTV metrics

Playlist — 6 videos

Viewing Habits of your Strategic Audience

Viewing Habits of your Strategic Audience

Identify your strategic audience

Concentrate on Big Screens

Concentrate on Big Screens

Why to concentrate on big screens?

Focus on Unique Users

Focus on Unique Users

Best practices for using unique user data to understand audience diversity and personalize content

Experiment with Creatives

Experiment with Creatives

The importance of video length and format in OTT advertising

Optimal Frequency of Connected TV Ad

Optimal Frequency of Connected TV Ad

How to calculate the optimal frequency for driving conversions without overexposing the audience?

Halo Effect in Connected TV

Halo Effect in Connected TV

How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?