Viewing Habits of your Strategic Audience

Find out about insights that help maximize campaign effectiveness by aligning with your audience's viewing habits in CTV

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Identify your strategic audience

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Concentrate on Big Screens

Why to concentrate on big screens?

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Focus on Unique Users

Best practices for using unique user data to understand audience diversity and personalize content

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Experiment with Creatives

The importance of video length and format in OTT advertising

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Optimal Frequency of Connected TV Ad

How to calculate the optimal frequency for driving conversions without overexposing the audience?

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Halo Effect in Connected TV

How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?