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Pharmaceutical Marketing Series

Playlist — 9 videos

Best way for pharma to target audiences on TV

Best way for pharma to target audiences on TV

Jason Wittmer, Account Executive at Simulmedia, about the best way for pharma to target audiences on TV

How to use data to target pharma audiences on linear TV

How to use data to target pharma audiences on linear TV

How to find your audience in Linear TV

How to remain HIPAA compliant on TV

How to remain HIPAA compliant on TV

How does one guarantee HIPAA compliance when targeting condition-based audiences?

How to maximize marketing funnel for prescription advertising?

How to maximize marketing funnel for prescription advertising?

An effective prescription RX TV ad strategy

Upfront vs. data-driven approach for pharma marketers

Upfront vs. data-driven approach for pharma marketers

Upfront and data-driven approaches

How do you measure attribution effectively?

How do you measure attribution effectively?

The different methods of measuring success for a pharma TV campaign

What's the impact of FDA's Clear, Conspicuous and Neutral ruling on TV advertising?

What's the impact of FDA's Clear, Conspicuous and Neutral ruling on TV advertising?

FDA’s “Clear, Conspicuous, & Neutral” ruling and pharma advertisements

What's the best way to market a pharma drug based on its lifecycle?

What's the best way to market a pharma drug based on its lifecycle?

What TV strategies work best for each drug lifecycle stage

What's the best strategy to build an audience using both linear and streaming?

What's the best strategy to build an audience using both linear and streaming?

What's the best strategy to build an audience using both linear and streaming?