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Upfront vs. data-driven approach for pharma marketers

What are the differences between upfront and data-driven approaches? Find out from Jason Wittmer, Account Executive at Simulmedia

Other videos in Pharmaceutical Marketing Series

Jason Wittmer, Account Executive at Simulmedia, about the best way for pharma to target audiences on TV

How to find your audience in Linear TV

How does one guarantee HIPAA compliance when targeting condition-based audiences?

An effective prescription RX TV ad strategy

Upfront and data-driven approaches

The different methods of measuring success for a pharma TV campaign

FDA’s “Clear, Conspicuous, & Neutral” ruling and pharma advertisements

What TV strategies work best for each drug lifecycle stage