Take Your Ads to New Heights with Skybeam

Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.

Learn More
Left arrow
See all videos

The most important trends in CTV

CTV Trends series
Share on FacebookShare on TwitterShare on LinkedIn

Dave Morgan, Simulmedia CEO talks about key CTV trends that defined 2024, and which will carry into 2025

Playing Next

How are new technologies shaping CTV?

How are new technologies shaping CTV?

Other videos in CTV Trends series

The most important trends in CTVPlaying now

The most important trends in CTV

Trends that defined 2024, and which will carry into 2025

How are new technologies shaping CTV?

How are new technologies shaping CTV?

What technologies had the biggest impact on CTV in 2024

Interactivity and ad length in CTV

Interactivity and ad length in CTV

The most popular ad formats for 2024 and 2025

Broad economic trends. More investment in advertising

Broad economic trends. More investment in advertising

How will economic factors impact CTV in 2025?

Data-driven marketing: What brands need to know to succeed in TV in 2025

Data-driven marketing: What brands need to know to succeed in TV in 2025

Insights about data-driven marketing

From content to data: The new king of marketing?

From content to data: The new king of marketing?

Is there a shift from "Content Being King" to "Data Being King?

Top 3 ways to leverage both TV and CTV

Top 3 ways to leverage both TV and CTV

What are the top 3 ways to leverage both TV and CTV in 2025?

CTV for small businesses

CTV for small businesses

How can small businesses incorporate CTV into their media plans?

Solutions for regional businesses’ CTV ads

Solutions for regional businesses’ CTV ads

Is CTV effective for regional businesses?

AI-powered tools for ad creation

AI-powered tools for ad creation

How AI can help in case if a small business doesn’t have a creative team to produce TV ads?