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Interactivity and ad length in CTV

Dave Morgan, Simulmedia CEO talks about the most popular ad formats for 2024 and 2025?

Other videos in CTV Trends series

Trends that defined 2024, and which will carry into 2025

What technologies had the biggest impact on CTV in 2024

The most popular ad formats for 2024 and 2025

How will economic factors impact CTV in 2025?

Insights about data-driven marketing

Is there a shift from "Content Being King" to "Data Being King?

What are the top 3 ways to leverage both TV and CTV in 2025?

How can small businesses incorporate CTV into their media plans?

Is CTV effective for regional businesses?

How AI can help in case if a small business doesn’t have a creative team to produce TV ads?