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What scenarios are there that make it more appropriate to buy in scatter versus upfront?

Data-driven linear series

Learn how each approach suits different advertisers, from those with established benchmarks to brands prioritizing flexibility and performance. Discover key strategies for effective ad buying and the value of expert partnerships. Perfect for brands aiming to make smart, data-informed decisions in TV advertising.

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Does it make sense to participate in both scatter and upfronts? What are some best practices?

Does it make sense to participate in both scatter and upfronts? What are some best practices?

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What’s the right versus wrong way to participate in the scatter market?

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What are the major differences between buying in the upfronts versus the scatter market?

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What scenarios are there that make it more appropriate to buy in scatter versus upfront?

What scenarios are there that make it more appropriate to buy in scatter versus upfront?

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Does it make sense to participate in both scatter and upfronts? What are some best practices?

Does it make sense to participate in both scatter and upfronts? What are some best practices?

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