Take Your Ads to New Heights with Skybeam

Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.

What’s the right versus wrong way to participate in the scatter market?

Data-driven linear series

Learn about the challenges of direct network negotiations, potential sellout conditions, and premiums. Discover the importance of strategic planning and how leveraging cutting-edge tools can transform scatter buys into investments with the certainty and efficiency of upfront deals. Tune in for expert advice on making data-driven decisions in real-time to optimize your television advertising strategy.

Playing Next

What are the major differences between buying in the upfronts versus the scatter market?

What are the major differences between buying in the upfronts versus the scatter market?

Other videos in Data-driven linear series

History of linear TV advertising

History of linear TV advertising

Trace the transformation of TV advertising from strategic, yet inefficient plans to today's precise, data-optimized campaigns

How do new innovations and technology affect TV today?

How do new innovations and technology affect TV today?

Discover how the fusion of AI, big data, and software advancements has revolutionized TV advertising, making it more real-time and impactful for businesses

What are some things that most brands don’t understand or realize about linear TV?

What are some things that most brands don’t understand or realize about linear TV?

Tune in to learn the keys to maximizing your advertising investment in today's landscape.

What are the advantages of TV advertising over other traditional and digital channels?

What are the advantages of TV advertising over other traditional and digital channels?

Discover the Power of TV Advertising

What are some of the pros and cons of advertising on TV?

What are some of the pros and cons of advertising on TV?

Discover the unparalleled advantages and disadvantages of advertising on linear TV

Why is TV advertising still relevant (from a consumer perspective)?

Why is TV advertising still relevant (from a consumer perspective)?

Explore the enduring power of television advertising in the digital age

When should advertisers consider advertising on TV? What questions should they ask themselves?

When should advertisers consider advertising on TV? What questions should they ask themselves?

Explore how understanding business objectives and the necessity for high-quality creative can elevate your brand.

What are all the ways to buy TV advertising?

What are all the ways to buy TV advertising?

Dive deeper into the landscape of national TV advertising with our expert breakdown of the three main buying options: upfront, scatter, and direct response marketplaces.

What are the different steps of buying TV advertising?

What are the different steps of buying TV advertising?

Learn more about the ways to define your goals, whether TV is a complementary reach tool or a performance driver, and learn to navigate the challenges of reach and frequency.

What are the most common missteps when marketers (experienced and new) advertise on TV?

What are the most common missteps when marketers (experienced and new) advertise on TV?

Discover the key to effective TV media planning.

What are 3 things our customers need the most help with, with regard to TV advertising?

What are 3 things our customers need the most help with, with regard to TV advertising?

Learn about the challenges marketers face, such as media fragmentation and its effects on campaign frequency and investment

What are a few things you wish people knew about when buying in the scatter market?

What are a few things you wish people knew about when buying in the scatter market?

Discover how to enhance performance and value in your marketing strategy.

What is remnant advertising, and how is it different from the scatter market inventory?

What is remnant advertising, and how is it different from the scatter market inventory?

Dive into the world of remnant advertising, the unsold ad inventory beyond upfront and scatter markets.

What remnant TV advertising is and why it’s important to the TV ecosystem

What remnant TV advertising is and why it’s important to the TV ecosystem

Explore the evolving landscape of TV advertising with a focus on Remnant Advertising.

How has the scatter market changed over the years?

How has the scatter market changed over the years?

Dive into how data-driven strategies, technological advancements, and predictive analytics are transforming scatter into a powerful asset for brand performance advertising.

What’s the right versus wrong way to participate in the scatter market?

What’s the right versus wrong way to participate in the scatter market?

Explore the intricacies of the scatter marketplace for TV advertising.

What are the major differences between buying in the upfronts versus the scatter market?

What are the major differences between buying in the upfronts versus the scatter market?

Dive into the world of TV advertising with our expert breakdown of the Upfront and Scatter marketplaces.

What scenarios are there that make it more appropriate to buy in scatter versus upfront?

What scenarios are there that make it more appropriate to buy in scatter versus upfront?

Gain insights into TV advertising with a concise comparison of upfront and scatter markets.

Does it make sense to participate in both scatter and upfronts? What are some best practices?

Does it make sense to participate in both scatter and upfronts? What are some best practices?

Learn how combining upfront commitments with the flexibility of scatter can optimize your media buying strategy.

What is reach in advertising? Why does it matter?

What is reach in advertising? Why does it matter?

Explore the key to successful TV advertising by understanding how to optimize reach, the vital measure that reflects your ad's exposure to potential viewers. Find out how to establ…

What are 3-5 best practices when advertising for reach on TV?

What are 3-5 best practices when advertising for reach on TV?

Learn the importance of aligning your TV advertising reach with your business's specific time window and industry needs, especially for seasonal CPG brand.

Why use TV to prospect for new potential customers? How do you do it effectively?

Why use TV to prospect for new potential customers? How do you do it effectively?

Discover how TV advertising is transforming into a strategic tool for guiding viewers from their screens to digital engagement with brands.

What are 3-5 best practices when using TV to prospect for new customers?

What are 3-5 best practices when using TV to prospect for new customers?

Unlock the potential of TV in driving customer acquisition by setting up a system that correlates television ad spots with online activity.

Is TV an effective means to acquire new customers? Why? How do you do it well?

Is TV an effective means to acquire new customers? Why? How do you do it well?

Learn how TV advertising has changed from just selling products to also building brands, with new ways to target and track results.

What are 3-5 best practices when using TV to acquire new customers?

What are 3-5 best practices when using TV to acquire new customers?

Discover the key to successful campaign tracking and immediate business outcomes in our latest video, where we delve into the essentials of monitoring ad performance and acquisitio…