ResourcesRecent PostsFilter by typeAll typesFilter by topicEntertainment MarketingCase studyHow a Leading Cable Network Drove Tune-In For Their Holiday Movies With Simulmedia's TV+Promote movies effectively by targeting the right audience to boost tune-ins. Learn MoreBlogSimulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & StreamingSimulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.Learn MoreWhite paperHow We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical CampaignsOur playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.Learn MoreCase studyDriving Awareness and App Activity for Streaming Crime SeriesTV advertising case study showing how a streaming platform drove targeted awareness for the premiere of its new true crime docuseries on national TV.Learn MoreBlogHow We Drive TV Tune-In & Streaming SubscribersSimulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services d...Learn MoreCase studyDriving Awareness and App Activity for CTV Platform’s MiniseriesTV advertising case study highlighting how a streaming platform maximized audience reach by bringing an audience-first approach to their TV media buying.Learn MoreCase studyDriving Reach and Awareness for Streaming Platform’s Original Series LaunchA streaming platform needed to build awareness and drive viewership for its highly anticipated sci-fi futuristic drama.Learn MoreCase studySimulmedia Drove Daily Viewership for Cable Network’s ProgrammingA cable network wanted to drive viewers to a daily block of programs on late at night. While it was currently doing some tune-in promotion already, it w...Learn MoreCase studyTV Network Increases App Downloads with New TV Ad StrategyA national TV Network therefore wanted to increase consumption of its content through a TV Everywhere app. They needed an efficient way to find viewers ...Learn MoreCase studySimulmedia Re-engaged Viewers for TV Network's Midseason ReturnA large broadcast network needed to re-engage its program’s viewers after a 3-month mid-season hiatus. The network was also interested in seeing how Sim...Learn MoreCase studySimulmedia Converts New Viewers to Returning Program’s PremiereTV advertising case study about a large cable network that increased ratings for the second season by targeting viewers of similar shows.Learn More