Take Your Ads to New Heights with Skybeam

Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.

Learn More

Feature: Incremental Lift Studies for Linear

Measure how linear TV drives net new conversions

Published: | Updated:

Incremental Lift Studies for Linear TV

TV+® Incremental Lift Studies for Linear TV empowers marketers to statistically assess the lift in conversions driven by your linear campaign with a test and control methodology designed to highlight what TV drove, not what TV touched!