Why TV Ads Still Matter: Simulmedia's CEO Dave Morgan

At Simulmedia, we believe it’s essential to think about advertising in terms of performance, not just viewing metrics. Earlier this week, our Founder & CEO, Dave Morgan sat down with brandchannel to discuss why marketers should adopt this performance mindset, too. He also talked about why TV ads don’t work the way they used to, why now is the right time for Simulmedia to release a SaaS version of the VAMOS platform, and why companies who value data have an easier time reaching consensus between multiple stakeholders.

Read 5 Questions With Dave Morgan on brandchannel.