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What Are the Motivations of Premium Video Advertisers? A Deep Dive

CTVMedia Buying

In today's digital age, video advertising has become an essential tool for businesses of all sizes. With the rise of streaming TV platforms and social media, video advertising has become one of the most effective ways to reach consumers and drive conversions. But what motivates businesses to invest in premium video advertising? In this blog post, we'll take a deep dive into the motivations behind premium video advertising and explore why more and more companies are turning to this type of advertising to drive growth.

Why Premium Video Advertising?

One of the main motivations behind premium video advertising is the ability to reach a large and engaged audience. Premium video advertising refers to the placement of video ads on high-quality, reputable websites and platforms, such as streaming services and news sites. These platforms tend to have a large and engaged audience, which makes them an ideal place to advertise. By reaching a large and engaged audience, premium video advertising can help businesses increase brand awareness and drive conversions.

Another motivation behind premium video advertising is the ability to target specific audiences. With premium video advertising, businesses can target specific demographics, such as age, gender, location, and interests. This allows businesses to reach their ideal audience and increase the chances of conversions.

Measuring the ROI

One of the motivations behind premium video advertising is the ability to measure the return on investment (ROI). With premium video advertising, businesses can track the performance of their ads and measure the ROI. This allows businesses to see which ads are performing well and which ones need to be tweaked. This can help businesses to optimize their ads and increase the chances of conversions.

In addition, premium video advertising allows businesses to track which video ads are driving conversions and which ones aren't. This can help businesses to optimize their video ads and increase the chances of conversions.

Creating Brand Awareness

Another motivation behind premium video advertising is the ability to create brand awareness. With premium video advertising, businesses can create videos that showcase their products or services and increase brand awareness. This can help businesses to increase brand awareness and drive conversions.

Creating brand awareness is important because it helps businesses to build trust and credibility with consumers. By creating brand awareness, businesses can increase the chances of conversions and drive growth.

Premium Video Advertising Is Definitely Worth Considering

In conclusion, there are many motivations behind premium video advertising. By reaching a large and engaged audience, targeting specific audiences, measuring the ROI, creating brand awareness, and building trust and credibility with consumers, businesses can increase the chances of conversions and drive growth. With the rise of streaming platforms and social media, premium video advertising has become an essential tool for businesses of all sizes. If you're looking to drive growth and increase conversions, premium video advertising is definitely worth considering.


Find out how Simulmedia’s unique TV+® platform for TV and streaming advertising provides unified access to premium linear and CTV inventory across all networks and publishers. Request a demo or email us at advertise@simulmedia.com.