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Fall In Love With CTV Advertising This Valentine’s Day

CTVMedia BuyingBest Practices

Valentine's Day spending reached nearly 24 billion dollars in 2022 — the second-highest year on record, according to NRF’s research. It’s not just consumers that are willing to spend more, though. From retailers to travel agencies to restaurants and more, marketers across industries are investing in campaigns’ tied to the national holiday in an effort to win consumers’ hearts over.

The Challenge for Advertisers this Valentine’s Day

A successful Valentine's Day campaign does not come without challenges. Take the high cost of advertising during this holiday. Competition for ad space continues to drive up prices, making it difficult for smaller companies or those with limited budgets to effectively reach their target audiences.

Additionally, with so many companies and brands vying for consumers' attention, it can be hard to reach the right target audience, hence a lot of ads might be seen by the wrong target audience and not generate the desired results. This can make it difficult for advertisers to effectively reach their target audiences and achieve their desired results.

What’s a marketer to do? This leads us to our next point.

Everyone Is Watching Streaming TV

Streaming is now the single most popular channel for TV consumption in the U.S., according to Nielsen, attracting more viewers than not only traditional broadcast and cable, but also more time spent than social media, gaming and music. And when it comes to advertising, adults in the U.S. pay more attention to streaming TV than another media channel, eMarketer found, thanks to the full-screen presentation, immersive experiences and non-skippable ad formats.

How CTV and Streaming Advertising Can Help Advertisers Reach the Right Audience

Streaming and Connected Television (CTV) advertising combines the reach of traditional television with the targeting capabilities of digital advertising, allowing advertisers to reach a large and diverse audience with a high level of precision and efficiency.

What’s more, streaming and CTV offer advertisers specific capabilities that are superior to other media, such as addressable targeting, deterministic measurement, campaign flexibility and speed, performance-led optimizations, cost-effectiveness and audience engagement. And when it comes to return on investment, streaming TV delivers a 30% higher ROI than all other marketing channels, including digital video, digital display, paid search and social, according to Analytics Partners. Streaming and CTV advertising can also provide a more premium, safe environment for brands, which can help build trust and credibility with potential customers.

How CTV and Streaming Advertising Complements Existing Digital and Social Strategies

You don’t need to break up with your current strategy to start leveraging the benefits of CTV advertising. Streaming and CTV campaigns can be a cost-effective complement to an existing online, social or digital advertising strategy or media buys for Valentine's Day. By using a multichannel approach, brands can reach potential customers through a variety of platforms, increasing the chances of their message being seen. Additionally, CTV advertising can provide measurable results, allowing advertisers to track the effectiveness of their campaigns and adjust them as needed, making the most of their advertising budget.

Simulmedia’s Unique CTV Advertising Solution for Valentine’s Day

Simulmedia’s TV+© is the only streaming TV advertising platform designed to prioritize an advertiser’s needs. Here’s how we can help this Valentine’s Day:

  • Our technology allows us to build your audience target by who they are, how they’re watching and what they’re watching so we can confidently reach them at the most high-engagement, high-attention moments and at the most efficient cost.
  • Our direct integrations with virtually every ad-supported streaming service, publisher and app – plus every linear network and channel – allows us to place your ads in premium, brand-safe environments with full transparency into where you’re running.
  • To ensure maximum results with minimal waste, we deduplicate audiences and manage frequency across ad-supported streaming services so you’re not overdelivering your message to the same viewers.
  • Our team of experts and TV veterans manage all aspects of your campaign from start to finish.
  • We provide more granular measurement of the KPIs that matter to you than you’ve ever enjoyed before while our dedicated Simulmedia team optimizes your campaign for continuous improvement throughout your flight.

In conclusion, as a marketer, CTV advertising should definitely be considered as part of your Valentine's Day advertising strategy. It offers a wide range of benefits, including precise targeting, engaging ad experiences, and measurable results. Plus, it can effectively complement your existing online, social or digital advertising strategy or media buys. By using CTV in conjunction with other channels, you can create a more cohesive and consistent brand message across all channels and reach your target audience in a more effective way.

Find out how Simulmedia’s unique TV+® platform for TV and streaming advertising provides unified access to premium linear and CTV inventory across all networks and publishers. Request a demo or email us at advertise@simulmedia.com.