How Algorithms Have Added a Scientific Twist to Marketing
The advertising industry has no shortage of algorithms, but machine learning will only go so far as humans can take it. To paraphrase Pablo Picasso, without people to ask the right questions, machines are useless.
In his new column for Adweek, Simulmedia’s President and CRO, John Piccone, echoes the sentiments of the famous artist and explains that marketers need to start asking the machines hard questions about customer behavior—and how when they do, the media ecosystem will change forever.