Our Background

Simulmedia is the pioneer and market leader in audience-based advertising on TV. We marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network. Since 2009, our mission has been to build the data resources, audience knowledge, inventory access, and technology platform to deliver results-driven TV advertising.

Our Founding

Simulmedia was founded by serial entrepreneur Dave Morgan in 2009. Earlier, Morgan founded TACODA, an online advertising company that pioneered online behavioral marketing and was acquired by AOL in 2007. Before TACODA, Morgan founded Real Media, one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (now owned by WPP). 


Simulmedia has raised more than $60 million from blue chip venture investors, including Avalon Ventures, Union Square Ventures, Time Warner Investments, Allen & Company, R&R Ventures and Valiant Capital.