Find, reach, and measure unique audiences to drive business results.
Simulmedia sells data-driven targeted TV advertising campaigns. We calculate how to best reach an audience and maximize the value of every spot, by activating the largest viewership database across our massive inventory network.
Our a7 Audience Targeting Platform aggregates Nielsen All-Minute Respondent Level Data (AMRLD), MRI, and Nielsen Buyer Insights (NBI) data, to identify audiences on a granular level. We then deliver your audience to you through the Simulmedia Audience NetworkSM, which reaches over 95% of US households. Our inventory partnerships include one broadcast, 84 national cable networks, and 9 of the 10 largest multichannel video programming distributors (MVPDs).
After a campaign, Simulmedia analyzes cable, satellite, and telco network set-top box viewership data, Nielsen's AMRLD reports, and Kantar's daily national ad occurrence data to measure results and provide the most comprehensive reporting in the industry.
Connecting powerful data sources and having direct access to 75 percent of all TV inventory enables Simulmedia to find the most effective cost-efficient spots with the highest probability of reaching your audience. Guaranteed.